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World Cup 2026: Stay Open Until Midnight and Capture the Final Surge

A guide to the sales opportunity around England's World Cup run - confirmed fixtures, recommended opening hours, and what to action before each game.

THE OPPORTUNITY:

Orders rise 10–15% on average during England fixtures. On the biggest games, like the semi-finals, these uplifts hit 85%. 80% of those orders are from groups of 2–5 people, meaning higher basket sizes.

Even though England lost out to the finals, there is still a huge sales opportunity for the last and final match of this tournament.

World Cup Fixtures - The Final

Match

Date

Kickoff

Stay open until

Spain vs.

Argentina

Sun 19 Jul

8pm BST

12:00am

The finals fixture is the standout of the tournament so far - a Sunday night FINAL, and the possibility of extra time and penalties extending post-match demand further.


WHAT TO ACTION NOW

Order More Stock - Order 15–20% more than usual before match day. Group orders are larger and come fast. Running out mid-service costs you ratings.

Update Opening Hours - Update your closing time on the platforms before each game day, not on the night.

Brief Team - Brief team on utilising Busy Mode to keep service smooth, and to snooze menu items when stock is running low. Also assign clear roles for who's on the tablet, who's packing, who's watching stock. Keep it simple.


LICENSE CHECK

Before you extend your hours: Check your licence. In England and Wales, serving hot food or drink after 11pm requires a Late Night Refreshment licence from your local council. Rules vary in Scotland and Northern Ireland. Confirm your hours are covered before making any changes on the platforms.


DELIVEROO OPERATIONS OPTIMISATION CHECKLIST

Deliveroo Checklist Link: here


Full fixture list: Sky Sports

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