This article will explain our promotional strategy - the MVP package.
As a Sessions partner, your focus should be on creating great food, not worrying about how to run promotions. That’s where our MVP system comes in.
MVP - Most Valuable Promotion.pdf
How Sessions Helps
At Sessions, we optimise menus for delivery platforms using proven, data-led strategies. The MVP Package is a tested promotional system designed to boost your visibility, grow your sales, and increase your return on investment.
We’ve run variations of this approach across 100+ partners and throughout our brand portfolio, making us experts in driving sustainable, profitable growth.
What the MVP Package Offers
✔ Increased Sales – Partners on MVP see up to 3× more orders
✔ Higher Profitability – Promotions are carefully optimised to avoid unnecessary discounting
✔ Consistent Visibility – Your menu stays near the top of the delivery platform search results
Why It Works
Steady Sales Growth – MVP partners benefit from sustained increases in order volume
Smart Discounts – Offers are regularly adjusted to balance growth and profitability
Hands-Off Management – MVP runs in the background, with no setup or ongoing admin from your side
Proven Results – This approach is continuously tested and refined to deliver the best outcomes
How It Works
MVP is automatically applied to your brand. That means Sessions manages the full promotional strategy across all delivery platforms - no action required from your team.
Types of Promotions Included
🔥 Smart Discounts – Tailored offers for new and returning customers
🍔 BOGOF (Buy-One-Get-One-Free)/BOGA (Buy-One-Get-Another) – Encourages larger orders and new customer trials
🎯 Platform Campaigns – Exclusive visibility boosters on Uber, Deliveroo, and Just Eat
All campaigns are monitored and adjusted regularly to ensure strong performance and protect margins.
FAQs
How does this impact profit margins?
Some discounts may slightly reduce your per-order margin, but total profit typically goes up.
For example:
A 17% margin on £2,000 = £340 profit
A 19% margin on £1,000 = £190 profit
The key is driving higher overall revenue, not just focusing on percentages.
What about Cost of Goods Sold (CoGS)?
Some promotions may shift your CoGS as a percentage, but increased order volume can lead to:
Lower per-unit costs
Less waste
More efficient stock turnover
Our focus is improving total profitability, not just margin %.
Do I need to sign up?
No - the MVP Package is applied automatically to all eligible partners.
If you’d like to review how it’s working for your business, please let us know through the Chat Bubble.