The collision of two iconic menus is here. SoBe and Little Bao Boy are joining forces for a limited 4 week run, w/c 11th May, and we're bringing two unmissable products to the lineup. The classic flavours of each brand have been mixed, matched and perfected into two show-stopping menu items: The Double Drip Hoisin Stack Burger, which will be added to the SoBe Burger menu, and the Cheeseburger Bao, added to the Little Bao Boy menu.
Jump to Webinar: here
🍔 Double Drip Hoisin Burger
Double Drip Hoisin Burger- Double grass-fed beef smashed patties with melted cheese, dripping hoisin beef brisket, pickled cucumber, chilli crunch mayo, fresh spring onions, crispy onions and topped sesame seeds.
🎥 Training Video
Cooking Tip: ensure the pulled beef is piping hot and mixed with hoisin sauce, this is the DOUBLE DRIP burger!
☁️ Cheeseburger Bao
Cheeseburger Bao - A pillowy steamed bao embracing a crispy, smashed beef patty, double slices of American cheese, dill pickle slices, our signature SoBe house sauce, crispy onions and fresh chives.
🎥 Training Video
Cooking Tip: ensure you are using 1x smashed patty with 2x slices of cheese, cut in half and stacked on top of each other
📅 Launch Date
The Sobe Burger x Little Bao Boy collab is set to go live w/c 11th May, so ensure your teams are fully trained up on each menu item.
🚛 What's do you need to order?
Nothing!
A key strength of this collab is that there are no additional SKUs required, and you are able to cross-promote both menus within your trade zones!
📑 Where can you find the build sheets?
We will send you the build sheets before you launch, but feel free to use the links below to download + print off yourself to get your team ready!
SoBe x Little Bao Boy Collab Webinar
Our SBB x LBB webinar covered the training videos, key issues to look out for and recurring customer themes we are seeing across Little Bao Boy as a whole. Please review and share with your team.
Collab Webinar Slides:
✅ Top Tips for a Smooth Launch:
Prep ahead: Have your specials ingredients stocked and ready before service.
Team brief: Get everyone to watch the training together so you’re aligned.
Keep it consistent: Portion sizes and presentation are key to top reviews.
Show it off: If a franchise site, encourage your front-of-house or delivery team to talk up the specials!