Maintaining standards is essential to running any successful brand. Every order should be built, packed, checked, and sent out consistently so customers receive the experience they expect.
In a busy kitchen, standards can slip. New team members join, shortcuts creep in, and small mistakes can quickly become habits. Regular refreshers help prevent this.
Training videos are a simple way to keep your team aligned. Use them beyond launch day to refresh brand standards, onboard new starters, respond to performance issues, and remind everyone what good looks like.
Use the checklist below to make training videos part of your team’s routine.
Weekly Standards Checklist
Use this once a week to keep your team aligned.
☐ Pick one key training video to watch with the team
Choose a video linked to an important brand standard, such as builds, portioning, packaging, presentation, or order checks.
☐ Watch it before or during a quieter part of service
Keep it short and focused. One video and one standard is enough.
☐ Ask the team what the key standard is
Make sure everyone understands what needs to happen during service.
☐ Check the standard on the pass
Compare real orders against the standard shown in the video.
☐ Correct small issues straight away
Do not wait for mistakes to become habits.
When To Use Training Videos Proactively
Use training videos before problems start.
☐ Before a busy weekend
Refresh key builds, packaging steps, and service flow before volume increases.
☐ Before a promotion or campaign
Make sure the team is ready for higher order numbers and customer expectations.
☐ Before a menu update goes live
Watch any updated build, prep, or packaging videos before the first order comes through.
☐ When a new starter joins
Do not rely on another team member explaining the process from memory. Use the correct video from day one.
☐ After a few weeks of running the brand
Even strong teams need refreshers. This helps stop standards drifting over time.
When Metrics Should Trigger A Refresher
Use your performance data to decide which video the team needs.
☐ Ratings are dropping
Rewatch videos linked to presentation, packaging, build quality, and customer experience.
☐ Inaccurate orders are increasing
Rewatch build, packaging, and order check videos.
☐ Prep time is rising
Rewatch videos linked to workflow, setup, batching, and service organisation.
☐ Rider wait time is increasing
Rewatch videos linked to speed, readiness, and handover process.
☐ Refunds or complaints are increasing
Use the relevant video to identify where the standard may be slipping.
☐ Team members are doing things differently
If everyone has a slightly different way of making the same item, reset the standard using the video.
How To Run A Quick Video Refresher
Follow this simple process.
Choose the issue
Pick one standard to focus on.Choose the right video
Match the video to the issue: build, packaging, prep, presentation, speed, or order accuracy.Watch it with the team
Do not just send the link. Watch it together where possible.Agree the standard
Be clear on what needs to happen during service.Check the next orders
Look at the food, packaging, labels, and handover process.Coach in the moment
Correct issues straight away while the team is working.
Quick Manager Prompts
Use these questions with your team after watching a video:
What is the key standard we need to follow?
What mistakes do we need to avoid?
Does our current setup make this easy to do?
Are we building and packing this exactly as shown?
What will we check during the next service?
How to access your training videos:
On your Serve dashboard: open the chat bubble, click 'Search for help' and type 'Training Videos' - your brand's videos will appear. You can also access the Help Centre directly from your dashboard quick link and search the same term.
The articles are shareable, and each one includes a YouTube playlist at the bottom - easy to send directly to your team.
Final Reminder
Training videos are not just for launch day. Use them regularly to protect brand standards, support your team, and make sure every order meets customer expectations.