This article will explain why you need to keep your open rate as high as possible, as well as potential causes of a low open rate and how to avoid them. Unsure where to check your metric reports? Read our guide
Your Open Rate is the percentage of your scheduled opening hours where your tablets are active and accepting orders. We expect all partners to maintain a minimum open rate of 98%.
The fastest way to lose sales is to close your shop - and the same applies on delivery. If your menu isn’t open, customers can’t order from you.
A low open rate is penalised heavily by the delivery platforms. Menus with poor availability are pushed down the algorithm, reducing visibility and leading to fewer customers.
Common causes of a low open rate:
Turning off the Sessions Tablet
Poor or unstable WiFi connection
Pausing or changing hours frequently on the Sessions Tablet or Dashboard
Instead of pausing your menus, make sure your opening hours are up to date and let us know if you're closing for an extended period.